An MQL has been established, and since you're the owner of the MQL contact you need to act. So what does that entail? Below is an overview of what is recommended, although please feel free to adapt to your processes, based upon what you've seen to work within the field.
Please note: The status stages will soon be making an update to include 1 new stage and removal of 2 existing stages. This will also be automated depending upon the current activity.
When a contact becomes an MQL, you will get a HubSpot notification through a task and/or an email. The task will include the contact's information, and will also be linked to the contact record for easy reference. If the lead was processed through a form, you will also get an email detailing how they responded to the questions we asked in addition to the task.
All MQL's need to be actioned within one (1) business day.
Please note: Not getting notifications? Update your notification preferences within HubSpot. There are loads more notifications you can receive too - check it out!
Regardless on how a contact has become an MQL, the owner of the contact must follow-up with the MQL to determine if they are a qualified seller lead.
Each person will have their own style of communication, but it is recommended to follow the strategy below to ensure adequate pursuit.
If the lead proves to be a qualified prospective seller, update the property Contact Status from MQL to SQL.
If the lead is not a qualified prospective seller, update the property Contact Status from MQL to one of the following, depending on reason why they are unqualified: