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Prospect Stages and Closed Won

By Megan B

All prospect opportunities will exist as a Prospect record (formerly Tickets) within HubSpot, and will progress through the stages towards completion in either a won or loss fashion. Below will outline the stages of the prospect lifecycle - what each stage means and what will be required of you in every stage. 

New 

Net-new prospects entering the system with minimal or no validation. 

Required information to Create: Company name, Opportunity Type

Lead Development 

Any Prospect needing attention by MarCom, either for enrichment – identified by tags of missing information – or for warming up before moving to Pitch. 

Pitch 

The opportunity is currently active with demos, calls, discussions, meetings, etc. All records, especially those over $50k in opportunity size must have a next activity date at all times.

Required information (from this point forward): Company name, Opportunity Type, Opportunity Size, GovDeals Rating, Street Address, City, State, County, Country, Postal Code, Population, Vertical, Sub-Vertical

On Hold 

The opportunity record is on hold for reasons outside of our control. 

Required information: On Hold Reason (coming soon!)

Negotiate 

The opportunity is currently in contract negotiations to become a seller. 

Closed Won 

The opportunity has successfully closed as a seller for the marketplace, either as a full-time active seller or by means of a pilot program.   

Required information for LEAP Client Setup: LEAP Account Name, Address, City, State, Postal Code, Opportunity Size, Remittance Type, FSS, Buyer's Premium, Seller Fee, Account Fees, and Account Manager Information

Closed Lost 

Prospect has been Pitched but is not an Active Seller account. This stage should be used sparingly by the GovDeals BD team.

Required information: Lost Reason

 

Closed Won Process

When a prospecting opportunity is ready to become a seller, move the ticket to the Closed Won status. A pop-up will appear asking if this needs to be setup as a client ID in LEAP:

  1. A list of properties will appear, some populated if you already entered it in the ticket. Confirm all fields are correct, and ensure all required fields are answered. 
  2. Sales Support will be notified with all the information, and set up within LEAP.



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